We speculate growth in exports of processed “Mango Chutneys”
-Mr. Dharmil Thacker, Managing Partner, Januz Universal
In the midst of the COVID-gloom, Indian mango has managed to grab an interesting first! The two famous and most relished varieties of “the king of fruits” in Varanasi region, Chausa and Langda, were recently exported to Dubai. Middle East, US and Europe have been top export destinations for various ranges of Indian mangoes, though.
On the other hand, distribution of mangoes within the domestic market has also witnessed some good news amidst all the disruptions in the supply chain. Mango players in many regions across the country have started home deliveries of the fruit directly to consumers. In a bid to attract and create awareness for more consumers, many have even started marketing and taking real orders from social media vehicles such as Whatsapp and Facebook! Even the Konkan region is up to the task with free home deliveries of the Indian specialty, Alphonso Mangoes.
Apart from our eternal love with mangoes, we Indians savor mango chutney like pros! It is a perfect combination of sweet and spicy flavours. It is great as a side or a starter to an Indian meal and is also an essential accompaniment that nobody can resist. It doesn’t just go well with curries, it also tastes excellent as a dip with Naan bread, papads and all the rice dishes.
The fruit mango has grabbed its niche in the global market. The savory mango chutney, however, is growing popular today in almost every continent around the globe. The menus of restaurants in India and all the popular Indian dining places across the globe are incomplete without the Mango chutney. In fact, it is one of those few Indian dishes that is charming palettes of not just the Indian diaspora but the mainstream global consumers as well. Thus, it will never be a hyperbole, if I say that in the world of sauces and condiments, the Indian Mango Chutney stands out as a hip; an ageless flavor enhancer.
There is also a change in demand for the processed Indian Alphonso Mangoes. Nowadays, a lot of people across the world are aware of what Indian Alphonso Mangoes are and how they are different from the ones they find in their own country. Indian mangoes are flavourful and rich in taste and texture. As a result, even if it’s consumed directly from the cans, it will taste the same, as if the fruit was cut just now. Other mangoes from around the world don’t have the same properties, mainly because of the soil, weather and handling.
However, we need to develop some trade strategies to ensure demand and growth for processed Indian Alphonso Mangoes in markets like Latin America. People there have the same taste buds as we do, but are not aware of the product. Owing to the evolution in the food and beverage industry, the demand will certainly grow in these regions also
Out of our 1,500 lines of products at Januz Universal, our Mango chutney is a dominant contributor to exports in the past quarter and we are speculating further growth in this area. Owing to the ongoing developments in the technology and supply chain, we have been able to tap this market well. According to the Ministry of Commerce database, with a growth of 10.43%, the exports of Indian mango jams and jellies increased from Rs 730.65 crore in Apr 2018-Jan 2019 to Rs 806.86 crore in Apr 2019-Jan 2020. Thus, as the demand for mango products has improved, we are increasing the production level also.
Januz Universal is known as a pioneer in procuring and supplying the best quality products in the industry. Today in the chutney market, we hold a prominent position in markets of the US, UK and Canada. We aim to become a leader in the category in the coming years and to achieve this, we continue to adhere to stringent hygiene standards and quality control to produce the best quality Mango chutney.