The Australian food and beverage market is shifting towards healthier options. Indian products shine globally for quality and affordability, with growth potential in healthy snacks. Aneja praises Indusfood 2025’s farm-to-fork focus.
Fresh: Can you share some key trends currently shaping the food and beverage market in Australia? How have consumer preferences evolved over the past few years?
Murphy Singh Aneja: The F&B market in Australia is undergoing significant transformation. A noticeable trend is the increasing demand for quality products, particularly those that emphasize health benefits. Consumers are now more conscious of their dietary choices, leaning towards healthier options. While this shift is evident, it’s important to note that it will take more time for these preferences to become mainstream across all demographics. The emphasis on health and wellness is, however, a clear indicator of the market’s future direction.
Fresh: What factors do your customers prioritize when choosing food and beverage products? Are there any specific cultural or regional preferences that impact the market?
Murphy Singh Aneja: Customers consider several factors when selecting food and beverage products. Among these, pricing remains a critical element, but it’s not the sole determinant. Packaging and presentation play a significant role in influencing purchase decisions, as does the taste of the product. Another crucial aspect is the perceived health benefits of the product, reflecting the growing awareness of nutrition and wellness. Cultural and regional preferences also shape the market, with traditional flavors and ingredients holding a special place alongside modern, innovative offerings.
Fresh: What are the key considerations for you when sourcing food and beverage products internationally? How do sustainability and traceability factor into your procurement decisions?
Murphy Singh Aneja: When sourcing products internationally, quality is always a top priority. Reliable supply chains and competitive pricing are equally critical to ensure consistency and value. Lead time to dispatch is another key factor, as timely delivery impacts the entire supply chain. While sustainability and traceability are still evolving in importance, they are becoming vital considerations as consumers demand greater accountability and transparency in the products they consume.
Fresh: What types of F&B products are you currently sourcing from Indian suppliers? What makes Indian F&B products stand out in the global market?
Murphy Singh Aneja: We currently source a variety of products from Indian suppliers, including rice, flour, oils, snacks, and dairy products. Indian food and beverage products stand out for several reasons. Many Indian companies are known for their commitment to quality and their ability to offer products at competitive, sustainable prices. This combination of quality and affordability gives Indian products a distinct edge in the global market.
Fresh: Are there untapped opportunities or product categories where Indian companies could expand in your market?
Murphy Singh Aneja: Absolutely, there are several untapped opportunities for Indian companies in our market. Healthy snacks and organic product lines are two areas with significant growth potential. As consumers increasingly prioritize health and sustainability, these categories present a golden opportunity for Indian exporters to diversify and capture new market segments.
Fresh: What advice would you give Indian suppliers to strengthen their presence in your market?
Murphy Singh Aneja: Indian suppliers have great potential to expand their footprint, but there are critical factors they must consider. First, it is essential to choose export partners carefully. The success of a product or brand hinges on the integrity and capability of the partners representing it. Poor decisions can tarnish even the most promising brands, and we have seen cases where good Indian brands have failed due to mismanagement or misplaced trust.
Suppliers must also avoid a “use-and-throw” approach towards their partners. Long-term relationships built on mutual trust and respect are crucial. Importers invest significant time and resources in building a brand’s reputation in their market, and their efforts should be recognized. Suppliers should work collaboratively to ensure consistent quality and service, or else it will seriously impact their brand and future prospects.
Fresh: How has your experience been at Indusfood in the past? As it marks its debut as a farm-to-fork trade fair, what are your expectations for Indusfood 2025?
Murphy Singh Aneja: Indusfood is truly one of the world’s finest food shows. Every year, it raises the bar with its professional organization and innovative approach. My experience has always been positive, and I’m confident that Indusfood 2025 will continue this tradition of excellence. With its debut as a farm-to-fork trade fair, I look forward to seeing a broader representation of the agricultural value chain, fostering more meaningful connections between producers, suppliers, and buyers. My best wishes go out to all participants, organizers, and visitors as we work together to showcase the incredible potential of India to the world. Let’s make India proud!
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