Ayurveda, India’s ancient holistic health system, has significantly influenced the global wellness food industry, driving demand for nutrient-rich, plant-based, and easy-to-digest food products.
The global Ayurveda market size was estimated at US$ 14.4 billion in 2023 and is expected to grow at a CAGR of 27.2% from 2024 to 2030. The Asia-Pacific region, led by India, is dominating the market due to cultural affinity, health awareness, and supportive policies.
India’s Ayurvedic products market is witnessing strong growth, driven by increased digital access, supportive government initiatives, rising disposable incomes, product innovation, and a growing consumer preference for safe, natural alternatives—rooted not just in health consciousness, but also in a deep cultural affinity for our own traditional knowledge systems.\
Ayurveda, the ancient Indian system of medicine, focuses on holistic well-being and has significantly influenced the evolution of modern wellness oriented packaged foods. These products incorporate Ayurvedic principles and ingredients—such as herbs, spices, and natural compounds—offering health-conscious consumers convenient yet traditional options.
Many Ayurvedic ingredients are considered superfoods and are commonly found in everyday kitchens. Staples like ginger, honey, amla, turmeric, coconut oil, and ghee are not only easily accessible but also rich in health benefits, making them essential components of a balanced, wellness-driven diet.
In essence, Ayurvedic food is wholesome, primarily plant-based, rich in nutrients, occasional l, fresh, easy to digest, locally grown, revitalizing, and fulfilling. Reflecting the growing interest in preventive care and clean eating, Ayurvedic cuisine continues to inspire food innovations aimed at balancing the body’s energies and promoting overall well-being.
The global Ayurvedic food market is expected to expand from a size of US$ 14.4 billion in 2023 to US$ 76.9 billion in 2030, growing at a CAGR of 27.2%, according to a report by Grandview Research.
The growth of the global Ayurvedic food market is driven by several key factors, including increasing awareness of traditional medicinal practices, rising disposable incomes, and a global shift toward healthier lifestyles. Consumers are seeking foods that not only provide nourishment but also deliver therapeutic benefits such as better digestion, stronger immunity, and stress reduction. This trend is especially evident in regions like North America, Europe, and Asia Pacific, where wellness-oriented diets and functional foods are becoming increasingly popular.
The growth of the Ayurvedic food market in North America, is largely driven by increasing health consciousness. Higher living standards, greater awareness of wellness, and rising disposable incomes are fueling demand for nutritious foods with minimal side effects. Additionally, the growing popularity of stress and anxiety-relief therapies—such as aromatherapy and Ayurvedic Panchakarma—is further contributing to market expansion.
Europe presents a fragmented market: Western Europe focuses on luxury and organic offerings, while Eastern Europe experiences rapid expansion.
Affordability remains a key focus in Latin America due to economic volatility, with Brazil and Mexico at the forefront of market expansion.
In the Middle East and Africa, cultural preferences play a significant role in shaping market trends—luxury Ayurvedic products are especially popular in the Gulf States, while sub-Saharan Africa is witnessing slow but steady growth. Meanwhile, global movements toward sustainability and digital innovation are influencing market dynamics across all regions.
At the same time, Southeast Asia, Australia, and Japan are experiencing increasing interest in ‘adaptogenic’ snacks and stress-relief supplements, propelled by urban development and the rising trend of wellness tourism.
According to the report on Ayurvedic Food Market by Business Research Insights, Asia Pacific dominated the global Ayurvedic food market in 2020 and is expected to remain the leading regional market throughout the forecast period 2025 To 2033. Awareness of the benefits of natural Ayurvedic food is significantly higher in the Asia-Pacific region compared to other parts of the world.
The increasing consumption, population growth, and sustained economic progress collectively enhance market demand. Another key factor driving demand in the region is growing awareness of the health risks associated with unhealthy diets. Consumers are increasingly recognizing the health benefits of Ayurvedic foods, which is significantly contributing to market growth in Asia Pacific.
Ayurveda, known as the “science of life,” has been practiced in India for over 5,000 years and remains a vital part of the nation’s healthcare and wellness system.
India is recognized as the leading market for Ayurvedic food in the Asia-Pacific region, with growth outpacing that of other countries and regional markets. The country’s well-established domestic market features a complete value chain—from the cultivation of ingredients like ashwagandha and turmeric to advanced formulation labs producing blended powders and ready-to-drink Ayurvedic tonics. A major factor contributing to the rapid expansion is the growing awareness of the health benefits of integrating Ayurvedic foods into everyday diets.
The Ayurvedic products market in India was valued at US$ 8.1 billion in 2024. According to a report by TechSci Research, the market is projected to grow to US$22.4 billion by 2030, registering a CAGR of 18.4%.
India’s exports of AYUSH products during FY 2024-25 stood at US$ 689.3 million, compared to US$ 651.2 million in FY 2023-24. This represented a growth of 6% in quality terms and 21.5% in quantity terms YoY.
Overall, the Indian Ayurvedic products market is thriving, supported by strong cultural ties, evolving consumer preferences, digital accessibility, and robust institutional backing.
In response to the expanding Ayurvedic food market, market players are innovating with new product formulations that blend traditional Ayurvedic ingredients with modern dietary preferences. These innovations span a variety of categories—beverages, snacks, supplements, and ready-to-eat meals—designed to cater to the diverse health goals and flavour preferences of consumers around the world.
Notably, the leading market players are also engaging in strategic partnerships to maintain a competitive edge. They are also investing in new product launches to broaden their offerings, with mergers and acquisitions serving as additional key strategies for portfolio expansion.
Some of the leading brands that have embraced Ayurvedic principles in their packaged food offerings include:
Some other well-known brands include- Dabur India Ltd, Himalaya Drug Company, Baidyanath Group, Zandu Pharmaceuticals Works Ltd, Sri Sri Tattva, Organic India, Kerala Ayurveda. Cosmoveda (Germany), Govinda Natur (Germany). Their products exemplify the integration of Ayurvedic wisdom into modern packaged foods, offering consumers healthful options that align with traditional practices.
The Ayurvedic food market is witnessing strong global growth, fueled by a shift toward natural, holistic wellness solutions. With increasing consumer preference for safe, plant-based alternatives and continuous product innovation by key players, Ayurveda is evolving into a modern lifestyle choice. This positions Ayurvedic food as a vital component of the future global health and nutrition landscape.
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How is Indusfood helping promote India’s Ayurvedic food industry globally?
Indusfood acts as the global gateway for India’s Ayurvedic food pioneers—bringing together turmeric latte brewers, ashwagandha snack makers, and heritage ghee producers under one roof. By curating international buyer delegations, wellness-focused pavilions, and live tastings, it turns ancient Indian nutrition into a modern export story. From immunity-boosting kadhas to adaptogenic teas, Indusfood gives Ayurvedic brands the stage—and the shelf space—they deserve worldwide.
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