India’s Non-Alcoholic Beverages: A $50 Billion Opportunity Awaits

September 10, 2024

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India’s non-alcoholic beverage industry is thriving, driven by a youthful, growing population and abundant raw materials. With the domestic India’s non-alcoholic beverage market set to reach US$ 21.5 billion by 2028, the sector is growing at a CAGR of 6.72%. Rising health consciousness and increasing disposable incomes are fueling demand for diverse and healthier beverage options.

Despite this growth, India’s global share in the non-alcoholic beverage market remains modest, ranked 57th globally. Major markets like Austria, Germany, and the US lead the sector. This article explores the challenges and future opportunities for India in this burgeoning industry.

Indian non-alcoholic beverage market growth

India’s non-alcoholic beverage market is experiencing significant expansion. The market is projected to grow to US$ 21.5 billion by 2028, driven by increasing health awareness, urbanization, and higher disposable incomes. The per capita consumption of non-alcoholic beverages in India, at 21.36 litres in 2018, is considerably lower than in countries like the Philippines (111.89 litres) and Vietnam (69.75 litres), indicating substantial growth potential.

The sector’s appeal extends beyond hydration, providing energy, aiding in pH balance, and replenishing essential nutrients, particularly after physical exertion. This growing demand aligns with a shift towards healthier, mindful choices among Indian consumers.

Opportunities for Indian Manufacturers

India, being a major producer of key ingredients like bananas, mangoes, limes, lemons, papayas, milk, and sugar, is well-positioned to capitalize on the rising global demand for non-alcoholic beverages. The domestic market’s robust growth is supported by several factors:

1. Demographic Trends: A large, young population eager to explore diverse beverage options.
2. Health Trends: Rising awareness and preference for healthier drinks, including fruit juices and low-sugar alternatives.
3. Increasing Income: Higher disposable income driving spending on premium beverages.
4. Urbanization: Changing lifestyles and time constraints increase demand for convenient, ready-to-drink products.
5. Infrastructure Improvements: Enhanced logistics and cold chain infrastructure are expanding market reach, including rural areas.

Challenges Facing the Indian non-alcoholic beverages Market

Despite its growth potential, India’s non-alcoholic beverage sector faces several challenges:

1. High Taxes: Elevated GST rates and additional sin taxes impact pricing competitiveness. For instance, a 40% tax on fruit-based carbonated drinks affects market growth.
2. Infrastructure Limitations: Inadequate cold storage and fragmented supply chains hinder market expansion.
3. Global Market Position: India’s exports are relatively low compared to its production capacity, with a trade deficit in the sector.

Government Support and Initiatives

To bolster the sector, the Indian government has implemented several supportive measures

• FDI Policies: 100% Foreign Direct Investment (FDI) is allowed in food processing, encouraging investment in the sector.
• Tax Incentives: Income tax exemptions for new dairy processing units and reduced corporate tax rates.

Conclusion

India’s non-alcoholic beverage sector is poised for significant growth, driven by a young population and rising health awareness. While the market offers substantial opportunities, overcoming challenges like high taxation and infrastructure limitations is crucial. Government initiatives and industry innovation will play a key role in positioning India as a prominent player in the global non-alcoholic beverage market.

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Read More:

1. Addressing India’s Food Inflation: Strategies and Solutions.
2. Budget 2024: Ambitious Plans for India’s Seafood Sector
3. India’s Dairy Market: A Rich Harvest of Potential

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How can Indusfood boost India’s non-alcoholic beverage industry and expand global market reach?

Indusfood offers exposure to international markets, fostering collaboration between Indian beverage producers and global distributors. It encourages innovation through industry networking, supply chain improvements, and access to new technologies, driving sector growth.

Indusfood 2025 will elevate India’s food and beverage sector by connecting manufacturers with global buyers, fostering export opportunities, and showcasing innovations in food technology. It will help Indian brands scale globally, enhance product quality, and create strategic industry partnerships to drive growth and competitiveness.